The MSN Traveler

Mapping America's NFL loyalties

Facebook crunches the fandom numbers

By Greg Thilmont Jan 31, 2013 5:14PM

If you're planning to watch the Super Bowl this Sunday, chances are you've picked a team to root for -- either the Ravens or the 49ers – whether you live in Baltimore or San Francisco (or not).


For the rest of the year, however, your NFL loyalties are probably geographically based. At least that's the potential takeaway from a quite colorful and interesting map created by Facebook's Data Science team.


We here at The MSN Traveler found this pigskin-meets-metrics schematic on a humorous post. As author Barry Petchesky notes, Facebook combined the NFL team 'likes' of more than 35 million users to create a color-coded map that shows, county by county, what NFL team rules locally in the minds of fans.


Petchesky offers analysis, like "Alaska is confused" and "the Jets have just one county." Four additional maps follow allegiances through the playoffs.


Does the main map truly represent NFL fandom reality? I’m looking at the area around Oakland, Calif. and scratching my head. Take a look at the map and see if it matches your team loyalty or not. Then decide for yourself.


Check out complete Super Bowl coverage on Fox Sports and a fun travel showdown between Baltimore and San Francisco.
Screen shot courtesy of

Feb 1, 2013 11:06AM
FAKE... And unreliable. No Raiders fans in all of The Bay Area and Central California? I call BS. I KNOW for a fact that central California is at least pretty evenly divided among Raiders and 49ers fans. Heck... My immediately family is 50/50 on that one. And we're ALL from the bay area.
Feb 1, 2013 10:59AM
i wouldn't call it an accurate map of NFL fans, because if you dont have a Facebook account than you wouldnt be included.  the title should be called:  "Facebook NFL Fans Map".  but even then you would have to signify what your team is on your page.  It's interesting, but the logic is flawed.
Feb 1, 2013 10:49AM
There could not have been 10 Ravens fans in all of Western Pennsylvania at any stage of the season. There is no greater hatred than that of true football fans (Black and Gold) for those filthy birds.
Feb 1, 2013 10:45AM
NO WAY the Niners have that many fans pulling for them to win this weekend! Dallas has more fans than anyone, and SF has always been a bitter enemy of the Cowboys. Not to mention the fact that if SF wins, they will have as many SB rings as Dallas. NO Cowboy fan wants that to happen. Therefore,  you can color about 85% of what was Dallas Cowboy fandom on the original map purple for this weekend. GO RAVENS !!!
Feb 1, 2013 10:27AM
I think that New Jersey, New York, Philadelphia and New England are just about right.
The Jets fans may be somewhat under-represented, but north Jersey is by far Giants country.
Feb 1, 2013 9:52AM

This is bull. There are tons of GB fans in So Dak and Minnesota. Who the h.ell would root for the championshipless viqueens?

Feb 1, 2013 9:19AM

Another loser with no friends. imagine that!

Feb 1, 2013 8:33AM
There's no way on this earth the entire state of Oklahoma is going for the Dallas Cowboys.  I don't know a single person here who can stand them including myself! Serious doubts....
Feb 1, 2013 8:15AM

Are you kidding me? NO VIKING FAN was for Green Bay in the playoffs (after MN eliminated). That would be blasphemy.


And the Superbowl map. That looks kind of states and blue states, lol.

Feb 1, 2013 7:41AM

i think someone just made up this map without real facts to back it.

Feb 1, 2013 7:37AM

to many colors the same. even on the big pic you cant tell the difference between alot of teams


Feb 1, 2013 6:49AM
Click on the site and the map is large and clickable for different teams.
Feb 1, 2013 6:36AM
Msn could not have made the picture any smaller, can't see worth of *%#$
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